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Jay Kassirer Ottawa January 21, 2022
 “TDM at Seattle Children’s Hospital” has been designated a Landmark behavior change case study and added to the collection of over 200 behavior change case studies available at www.toolsofchange.com. Tools of Change Landmark case studies are peer-selected to recognize behavior change programs and approaches that are among the most successful, innovative, replicable and adaptable in the world. For information on our case study nomination process go to www.toolsofchange.com/en/landmark/. The next deadline for nominating programs is June 6, 2022. 
Seattle Children’s Hospital has operated a widely recognized trip reduction program since 1995. This program is an early and successful example of providing drivers with cash incentives to offset losing free parking (“parking cash out”). It is also one of the few ongoing examples of a program that pays people if they take a non-SOV way to work. Between 1995 and 2017, the percentage of employees who drive to work alone dropped from 73% to 33%. Further, the program’s commuting perks have helped attract & retain quality employees, and the program has enabled the hospital to avoid spending $20 million to build new parking facilities. https://toolsofchange.com/en/case-studies/detail/745