Mixed signals: How incentives really work

Hi all,

There's a fascinating book on incentives that you may consider reading. The author, a behavioural economist, provides an account of how actions send signals that shape behaviours and how we can design incentives in a way that can yield better program results. The following real-world examples are given: A CEO urges teamwork but designs incentives for individual success, invites innovation but punishes failure, and emphasizes quality but pays for quantity. The result is mixed signals. Drawing on behavioural economics, game theory, psychology, and fieldwork, the author explains how we can put the right incentives in place that align with our program/behavioural objectives.

To read more about the book or to purchase it, click here.