Zanna Joyce Winnipeg October 17, 2005


I am wondering if anyone has statistics on how often someone has to see a social marketing message before it sinks in. I have heard that commercial messages must be heard or observed anywhere from 6 - 10 times, but I am wondering if subjects related to attitude or behaviour are more or less easily retained. Thanks for any suggestions of materials, or shared experiences.

Zanna Joyce

The Enterprise of Art, Winnipeg