Leanne Tobias Bethesda December 19, 2005

Dear Pamela,

What an interesting question! I subscribe to a number of e-newsletters, and here is my behavior: --Skim: almost always. (Unless I am extremely pressed for time or on the road.) --Read thoroughly when the article is of interest, again almost always. --What's important: Good headings identifying subject matter either in the subject line of the e-mail or in an upfront contents list (linked to the article by hypertext link) in the newsletter. --Always appreciated: links to related content and/or author's e-mail to facilitate follow-up. It will be fascinating to read what others have to say in response to your post.

Happy holidays,

Leanne Tobias
Principal Malachite LLC
301. 229-1558 (direct)
202. 257-7254 (mobile)