Thomas Flanagan Boston March 13, 2006

I am interested in social marketing within technical professional groups. I am aware of the Green Chemistry movement as one example. Green Engineering has joined in as well. A key item seems to be finding a mechanism to trigger a deeply reflective moment for these technical experts, and then sustaining that moment until a valuable idea surfaces. This generally is through some sort of "case study" approach, such as is common in business schools, law and clinical practice. My question to the group is how do we use "reflective practices" in social marketing campaigns. Is reflection itself the key ingredient? And, if so, how can we spice it up?

Tom Flanagan
Green Light Foundation, Inc.