Maurice Muise ottawa Apr 5, 2006 12:54 pm

Hi everyone,

I'm interested to know if any of you have commissioned research using the 3CM (conceptual content cognitive map) technique. Our group is looking into conducting a cognitive mapping exercise in which we would determine the mental models possessed by Canadians of "environmental issues". We'd like to know if people conceive of environmental problems discretely, or lump problems - such as climate change and air pollution - into one big category called "the environment" (or, if there is a spectrum of mental models, what that spectrum consists of). If anyone has conducted this kind of research, I'd be interested in learning about your experience and results.

Thanks very much.
Maurice Muise

Manager - Online Marketing
One-Tonne Challenge
Environment Canada
(819) 956-5643
www.onetonnechallenge.gc.ca