Listserv members may be interested in knowing about our next case study Webinar, of a transportation demand management program that is based on the Individualized Marketing approach.
In Motion
In Motion is a neighborhood-based program to encourage Seattle residents to drive less and travel more by bus, carpool, bicycling, and walking. The program provides travel assistance, offers incentives and celebrates community successes in driving less. Participants in one pilot reported 33% less driving alone, 22% more bussing, 38% more walking, 46% more carpooling and 76% more bicycling. Tuesday April 25, 12 noon to 1:00 PM EDT. You can participate in the webinars from nearly anywhere in the world. They are live and interactive. Participants view PowerPoint presentations and other visuals using their web browsers; they listen to the webinars, ask questions, make comments and exchange advice using their telephones. Cost is $US 30, with a variety of payment options. Toll-free calling is included within North America; international callers pay their own long distance phone charges. We also offer ongoing instructional webinars, available worldwide, that complement and use the same language and conceptual framework as www.toolsofchange.com, Doug Mckenzie-Mohr (cbsm.com) and the Turning Point / CDCynergy.
For more details go to http://www.cullbridge.com/Services/Social_Marketing_Workshops.htm
Cheers,
Jay
Jay Kassirer
Executive Director, Tools of Change Educational Institute
President, Cullbridge Marketing and Communications
61 Forest Hill Avenue, Ottawa ON, Canada K2C 1P7
Tel: (613) 224-3800,
e-mail: [email protected]
Website: cullbridge.com
www.toolsofchange.com
