We are preparing to launch an energy conservation campaign for the school year that will start in August. I've been creating energy profiles for each of the buildings on campus and expect to create posters for each building to show the occupants how much energy they use and set a 20% reduction goal for the occupants in that building. The challenge is how to structure the message so that 1) it attracts attention of people who are bombarded by messages, and 2) motivates behavior change. If you have done anything similar or if you've seen campaigns elsewhere that you think is particularly effective, I would like to see your marketing materials and/or hear any advice/opinions you have to offer.
University of North Carolina at Chapel Hill Sustainability Office