Susi Moser Boulder June 8, 2006

Hi all -

Following the various messages on reducing energy consumption in households, I want to pass on this ad that I believe - from a communications perspective - is REALLY excellent. It comes from the government (believe it or not) of Victoria, Australia -- like in the US, state governments in Australia tend to be better on energy/climate issues than the federal one. I thought it's a great visualization, has an important element of surprise and suspense, and is empowering. Spread it widely!!!

Best,
Susi Moser

Go to this url and play it: http://www.sustainability.vic.gov.au/www/html/1525-you-have-the-power-save-energy.asp?intLocationID=1525

Susanne C. Moser, Ph.D.
Institute for the Study of Society and Environment (ISSE)
National Center for Atmospheric Research
P.O.Box 3000 Boulder, CO 80307-3000
Tel.: 303.497.8132
Fax.: 303.497.8125
Email: smoser@ucar.edu
Web: http://www.isse.ucar.edu/moser/index.html