Susi Moser Boulder June 8, 2006

Hi all -

Following the various messages on reducing energy consumption in households, I want to pass on this ad that I believe - from a communications perspective - is REALLY excellent. It comes from the government (believe it or not) of Victoria, Australia -- like in the US, state governments in Australia tend to be better on energy/climate issues than the federal one. I thought it's a great visualization, has an important element of surprise and suspense, and is empowering. Spread it widely!!!

Susi Moser

Go to this url and play it:

Susanne C. Moser, Ph.D.
Institute for the Study of Society and Environment (ISSE)
National Center for Atmospheric Research
P.O.Box 3000 Boulder, CO 80307-3000
Tel.: 303.497.8132
Fax.: 303.497.8125