Jessica Kwik Waterloo Jun 12, 2006 18:52 pm

Hi everyone,

We are trying to encourage active transportation (walking, cycling) of school children (ages 8-14), but have not yet targetted parents. I'm looking for successful CBSM strategies to reach PARENTS who drive their children to school because of barriers such as: - fear of stranger danger - heavy/unsafe traffic areas - convenience / time - distance - weather, etc. Do you know of model strategies that have addressed one of these barriers? Key messages to reach parents? We have an Active and Safe Routes to School program which has been successful in encouraging active transportation among students and schools, but have been lacking on the parent focus.

Thanks for any ideas!
Jessica Kwik
Waterloo Region, Ontario, Canada