I am looking for research that has identified the perceived barriers and benefits to householders reducing fertilizer use on their lawns. I am also looking for information on programs that have successfully encouraged reductions in fertilizer use. Thanks in advance.
Best,
Doug
Doug McKenzie-Mohr, Ph.D.
McKenzie-Mohr Associates
(506) 455 5061 voice/pager
(506) 455 0550 fax
[email protected]
http://www.cbsm.com
Reducing Residential Fertilizer Use
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Take a look at the work of the Biodiversity Project in Madison, WI (www.biodiversityproject.org). They have conducted quite a bit of public opinion research on related topics. At least one of their campaigns, The Great Lakes Public Education Initiative, includes messages about the relationship between yard care and water quality. See report at: http://www.biodiversityproject.org/glfevaluation2004.pdf (It's also a great example/explanation of the full program development cycle, from pre-program planning research, to program design, evaluation and refinement.)
does anyone have a link to the report aabramo mentions above? this link isn't working.
Sarah Bruce
NC Clean Water Education Partnership
United States
www.ncCleanWater.org
I am working with local lawn care professionals to uncover percieved barriers and benefits to reducing fertilizer use. I am also hoping to work with local Homeowner Associations to break down some of the barriers. I am currently in the middle of the project, but I have already gathered a lot of information. I'd be happy to discuss what I have learned thus far in a loose context, but I don't have anything solid published as of yet.
Jenna Halsey
MS Candidate
Oregon State University, Marine Resource Management
The Geographe Catchment Council (also known as GeoCatch) in south west Western Australia has just started a new campaign called Bay OK to protect Geographe Bay from adverse human impacts, including domestic fertiliser run-off. Have a look at http://www.geocatch.asn.au/ to see what they're doing.
Bernie Masters
environmental consultant
...
I would recommend the "Chesapeake Club", an innovative social marketing campaign encouraging a decrease of fertilizer use in the Chesapeake Bay Watershed paid for by the Chesapeake Bay Program. Their advertising campaign hit the suburban Washington DC area and focused on loving the "Chesapeake Life". Their website is: http://www.chesapeakeclub.org/media.htm Watch the TV ads on the website if you can - there's also a series of bumber stickers, T-shirts, door hangers, etc for distribution to citizens through local watershed groups, and all for free. This campaign was planned by AED, an advertising company in DC - www.aed.org. This is one of my favorite Social Marketing campaigns because I love the slogan: Save the Crabs, then Eat 'Em!
Tara Sieber
Valley Region TMDL Specialist
Virginia Department of Environmental Quality
P.O. Box 3000 Harrisonburg, VA 22801
P: 540.574.7870
F: 540.574.7878
E: [email protected]