Tom Bird Waterloo Jun 19, 2007 11:14 am

Hello,

I am involved in coordinating an initiative to encourage well users to have their water tested for nitrate levels. Within our population of well-users, we have a specific target audience of pregnant women and families with children less than six months old. Has anyone had experience with a similar campaign? I would like to know specifically about: the barriers identified to having well water tested how barriers were addressed the communication channels used to reach rural residents (particularly pregnant women and new mothers) any messages (including images) that were found to be persuasive

Thanks,
Tom Bird,

Public Health Planner
Region of Waterloo Public Health
Environmental Health and Lifestyle Resources
99 Regina St. S. 3rd floor
Waterloo, ON N2J 4V3
519-883-2008 x5181