Bart Robinson Canmore September 15, 2007

Request: High-impact, low-barrier actions that will reduce the transportation impacts of Canadians. This is one of four related questions in four postings. The Town of Canmore, Alberta, partnering with the Bow Valley Sustainability Hub, is piloting a community based social marketing initiative that seeks to change residents behaviours in the arenas of waste, energy, water, and transportation. In a door-to-door canvassing program, residents will be asked to commit to taking one action in one of the arenas. They will be supported with appropriate prompts and incentives. Im soliciting your help in determining our list of suggested actions. Specifically, for those of you with neighbourhood social marketing experience, what have you found to be the most effective high-impact, low-barrier commitments we can ask residents to make that will reduce their transportation impacts?

From a conversation with Doug McKenzie-Mohr, we have determined that asking people to drive less or use alternative transportation are high-barrier actions. Accordingly, were looking for ways to encourage residents to keep their vehicles running efficiently and to be maximally efficient in their transportation habits. To that end, were thinking of asking them to keep their tires inflated properly and to link their trips. What others can you suggest?

Thank you!
Bart Robinson

Program Director,
Bow Valley Sustainability Hub
Biosphere Institute of the Bow Valley
(403) 678-3445 ext. 1