Hi,
I've been following your very practical discussions for a bit and have a question. I edit a business-to-business media website and newsletter (with occasional seminars) and would like to hear your suggestions on the TOP ways media can support sustainable behavior changes. Needless to say, we receive a wide variety of news releases from herbal remedies to solar innovations to conferences. I present the most valid solutions (since we have a pragmatic solutions editorial approach) in a very straight forward approach -- and we track readership behaviors through Google Analytics. We have 15,000 page views a month on the website. I thought it might be interesting to you to know that people read: 1 to 4 pages...with an average of 1.2 pages. Visitors stay on each page for 60-90 seconds. Given those conditions ... do you have any suggestions about our particular approach that would strengthen behavior changes? How would you like specialized media (such as us) to support your efforts? What information do YOU provide that gets the best impact through the media?
PS: If anyone would like to provide expanded comments about our website and how you think it affects the reader, I would welcome and appreciate your input. Email longer comments privately to [email protected]
Carolyn * * * * * * * *
Carolyn Allen,
Publisher California Green Solutions
(310) 827-2510
7742 Redlands St. #3041
Playa del Rey, CA 90293
CaliforniaGreenSolutions.com
[email protected]
