Karin Stark London July 26, 2008

Hi,

I am looking for any research / information on effective CRM (Customer Relationship Management) type programs, specifically for social marketing campaigns. I will be designing and developing a programme to communicate to people who have committed to reduce one car journey a week, and replace this journey with walking, cycling, car sharing or public transport. I am very aware that simply sending out information about the benefits of these alternative modes, may not be enough to encourage the behaviour change, so any suggestions of what else could be sent (through post and email), is very welcome.

Thanks
Karin Stark

Travel Awareness
Smarter Travel Unit
Transport for London
4th Floor Windsor House
50 Victoria Street
London SW1H 0TL
Email: karinstark@tfl.gov.uk
Tel: 0207 126 3231
Mobile: 07894 785 156
Fax: 020 7126 4185
Internal Extension: 63231