Our program aims to enable behaviour change for the benefit of salmon and the watersheds we depend on. We are in the middle of developing regional workshops/clinics to provide ENGOs and others a concrete tool box to start their own social marketing campaign, based on regional threats and barriers. Time and time again, the ability to quantify the value of ecosystem processes and function to the public falls short because how do we put a $ value on it. I am very unfamiliar with the discipline of 'ecological economics' and am wondering if anyone can point me to people or bodies of work that would support my social marketing efforts. (ie cost of habitat degradation).
Fraser Salmon and Watersheds Program
300 - 1682 W 7th
Vancouver BC V6J 4S6