Metro Vancouver is beginning development of a social marketing campaign to reduce waste and improve recycling at a retail shopping centre (~280 stores). The primary focus will be to work with mall tenants to reduce packaging and improve recycling of regionally banned materials
(www.metrovancouver.org/services/solidwaste/zerowaste/Signs%20to%20download/Signs-NoBannedMaterialAllowed.pdf).
My question: has anyone completed any barrier/benefit research related to reducing waste and improving recycling at a commercial mall? I would also be interested in any examples of surveys, messaging (posters, signage), commitments and prompts used in the campaign.
Regards,
Graham Currie
Policy and Planning Dept.,
Metro Vancouver
Ph: 604-436-6886
Email: [email protected]
Waste Reduction and Recycling at a Retail Shopping Centre
Sign in or Sign up to comment
...
Graham,
You might be interested in some research conducted by my firm on how commercial property managers handle spent fluorescent lamps. See http://www.newmoa.org/prevention/mercury/lamprecycle/management_co_interviews.pdf The research explored how lamp management decisions are made, how property managers get information about issues related to their work, and what factors influence them to change their management practices. You'll find some information specific to malls on pages 7, 8 and 9. The goal of the research was to develop an understanding upon which effective promotion of fluorescent lamp recycling could be based.
Regards,
Jan
Jan Aceti
Aceti Associates
40 Stanton Road
Brookline, MA 02445-6839
Ph: 781-646-4593
Cell: 781-510-1215
Fax: 914-931-2038
[email protected]
www.acetiassociates.com