Dear All,
I am a Ph.D student at Xavier Institute of management. I am planning to work on social marketing of climate change. If you can suggest some seminal papers on the same and some academic reading, it will be of great help.
Thanks
Sumita Sindhi
Fellow Programme in Management
Xavier Institute of Management
Bhubaneswar, (Orissa) India
Ph. +91 9437521291
Social Marketing of Climate Change
Sign in or Sign up to comment
...
Hi Sumita,
There is an excellent 2008 NESTA report called "Selling Sustainability" which draws together much research on behaviour change and social norms - and has many useful references also - my copy has my scribbles all over it - always a good sign of an interesting piece of work! You can download it - I don't have any other details here (currently working off line so can't google it for you) - but you can find it quite easily on the Internet. Enjoy.
Warm regards,
Manda