Catalytic Behaviours

is there any current research or existing evidence out there to support the idea that certain specific sustaianble behaviours can be catalysts to motivate individuals to seek and take up other sustainable behaviours (ie could 'registering for mail preference service' to avoid junk mail, lead motivation to other waste prevention behaviours - or even beyond that to energy water and travel? )


paul white
Director
The Social Marketing Practice
UnitedKingdom
www.socialmarketingpractice.co.uk