I am part of a research team exploring 'catalyst behaviours'. This is the idea that some pro-environmental behaviours or actions may have a knock on effect and result in an individual adopting a broader range of pro-environmental behaviours. Is anyone aware of any evidence of this kind from projects they have worked on?
Many thanks in anticipation,
Annie Austin
Researcher
Brook Lyndhurst
271-273 King St London W6 9LZ
020 8233 2927
www.brooklyndhurst.co.uk
Catalyst Behaviours
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Check the DEFRA suite of documents on pro-environmental behaviour and the NESTA report on Selling Sustainability....
www.nesta.org.uk/assets/Uploads/pdf/Research-Report/selling_sustainabili ty_supplement_NESTA.pdf and www.defra.gov.uk/evidence/social/behaviour/pdf/behaviours-jan08-report.pdf
Cheers,
Manda
Manda Brookman
Director CoaST:
Cornwall Sustainable Tourism Project
Penstraze Business Centre,
Truro, Cornwall, UK TR4 8HY
p: 01872 562 057
f: 01872 560450
m: 07816 061 780
w: coastproject.co.uk
...
Hi Annie
I'd be very interested to talk to you. My organization is One Change. We're based in Ottawa, Ontario but run energy conservation programs across North America. One Change empowers people to believe that simple actions matter and to make smart energy choices in their daily lives. Our entire program approach is based on the catalyst principle. We've had it tested by independent research firms in very distinct communities. It works. By personalizing energy conservation action at the community level and by providing a simple first step, people go on to do more things, and increasingly identify themselves with the action and its benefits. See onechange.org or our flagship program projectporchlight.com
Cheers
Stuart
Stuart Hickox
Executive Director
One Change
68 Chamberlain Avenue, Suite 200
Ottawa, ON K1S 1V9
phone (613) 232-5892 x 456
[email protected]