I run a small NGO in Kaohsiung, Taiwan. I'm Canadian working with locals and expatriates. I used to do enviro work back home and we've set up a branding campaign here in Taiwan with the aim of increasing much needed environmental awareness in this polluted, industrial, port city.
The work we're doing here is rarely done in Asia, and in fact is still quite new in the western world. The lessons we learn on implementing a north American program into Asian culture would be invaluable, so I'd like to see about getting it published.
Does anyone have any ideas about Scientific Journals that would be appropriate?
Please let me know
Timothy Higgs
KHH Air
Taiwan
Social Marketing Branding Campaign in Taiwan: Looking for Scientific Journals to Publish In
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You may want to consider posting your results in the form of a white paper to marketing forums and research houses in the US. Marketingprofs.com, Boston Consulting Group and and Cone media are a few that come to mind.
Lorne Craig
Unicycle Creative
Canada
...
Timothy:
Having worked for short periods in Taipei, I have a bit of an idea of the air pollution from the thousands of scooters -the charge of the light brigade comes to mind.
If you are wanting a guide to branding, I am surmising you are taking about green marketing, what to say and what not to say. There are more examples of what not to say out there. Two things you might find very useful: CSA and the Canadian federal government have posted a free guide around ISO 14021; its a PLUS document available off their website Environmental claims: A guide for industry and advertisers. The other book you might find helpful from a case studies approach is the recent bok by Joel Makower's Strategies for the green economy". Good luck
etwom