Want to learn more about Social Marketing and marketing for change.
Atlas Communications is running its successful Introduction, Insight and Case Study Analysis Workshops on 23rd - 24th April 2009, in Edinburgh.
Social marketing is about changing peoples behaviour for the wider social good. Its about social change.
The workshop, are a mix of practical and theoretical components and will cover:
Day 1
Introduction and overview to social marketing
Understanding behaviour and change
The 5Ps of social marketing plus more...
Insight, exchange and competition
Successful social marketing case-studies
Developing a social marketing toolbox
Day 2
Developing a social marketing plan
Total process planning model
Gathering insight
Planning your intervention
Getting implementation right
New attendees can attend Day 1 only and previous attendees can attend Day 2 only.
Who are the workshops for?
People who are involved in creating, managing or implementing behaviour or social change programs.
For more information visit www.atlascomm.co.uk or email [email protected]
Charlotte Hinson
Communications Assistant
Atlas Communications & Media
www.atlascomm.co.uk