Charlotte Hinson Auckland Mar 9, 2009 19:57 pm

Want to learn more about Social Marketing and marketing for change.

Atlas Communications is running its successful Introduction, Insight and Case Study Analysis Workshops on 23rd - 24th April 2009, in Edinburgh.

Social marketing is about changing peoples behaviour for the wider social good. Its about social change.

The workshop, are a mix of practical and theoretical components and will cover:

Day 1
Introduction and overview to social marketing
Understanding behaviour and change
The 5Ps of social marketing plus more...
Insight, exchange and competition
Successful social marketing case-studies
Developing a social marketing toolbox

Day 2
Developing a social marketing plan
Total process planning model
Gathering insight
Planning your intervention
Getting implementation right

New attendees can attend Day 1 only and previous attendees can attend Day 2 only.

Who are the workshops for?
People who are involved in creating, managing or implementing behaviour or social change programs.

For more information visit www.atlascomm.co.uk or email [email protected]

Charlotte Hinson
Communications Assistant
Atlas Communications & Media
www.atlascomm.co.uk