Charlotte Hinson Auckland March 25, 2009

We will now only be holding a one day ntroduction, Insight and Case Study Analysis Workshop on the 24th of April in Edinburgh.

Social marketing is about changing peoples behaviour for the wider social good. Its about social change.

The workshop, are a mix of practical and theoretical components and will cover:

Day 1
Introduction and overview to social marketing
Understanding behaviour and change
The 5Ps of social marketing plus more...
Insight, exchange and competition
Successful social marketing case-studies
Developing a social marketing toolbox

Who are the workshops for?
People who are involved in creating, managing or implementing behaviour or social change programs.

For more information visit or email

CharlotteĀ Hinson
Communications Assistant
Atlas Communications & Media