Charlotte Hinson Auckland Jun 11, 2009 23:56 pm

The workshop, with a mix of practical and theoretical components will cover:

Day 1
Introduction and overview to social marketing
Understanding behaviour and change
The 5Ps of social marketing plus more...
Insight, exchange and competition
Successful social marketing case-studies
Developing a social marketing toolbox

Day 2
Developing a social marketing plan
Total process planning model
Gathering insight
Planning your intervention
Getting implementation right

New attendees can attend Day 1 only and previous attendees can attend Day 2 only.

Case Studies
To deepen understanding of the key components we undertake in-depth case study analysis of a selection of successful social marketing campaigns. Examples include the Swiss based Aids campaign (the longest running and one of the most successful social marketing campaigns in the world) and Travel Smart (originally developed in Western Australia with the aim of increasing public transport usage). We also review an international selection of television adverts.

For more information and to book visit www.atlascomm.co.uk

Charlotte Hinson
Communications Assistant
Atlas Communications & Media
www.atlascomm.co.uk