I am working with a company that has facilities and customers worldwide on their sustainability initiative. They have asked if there are any regional/cultural sensitivities or negative connotations to the terms or concepts of "sustainability" or "sustainable", particularly in Asia.
Is anyone aware of anything that would be important to consider of this nature?
Cathy Dalton
MarketingWorks
United States
Fostering Behavior Change Minute
Join over 15,000 subscribers who receive a free weekly newsletter from the founder of community-based social marketing, Dr. Doug McKenzie-Mohr.
Advertisement
Action Research offers a full range of community-based social marketing support services to agencies addressing health, safety, and environmental behaviors.