New to formative research? Learn the basics of conducting background program research and pretesting, even on a limited budget. In this 90 minute webinar you will learn how to identify the key barriers that could otherwise discourage your target audience from making the desired changes, as well as the motivators that you will need to talk to in order to engage their interest. You'll get advice on best practices for both secondary and primary research - what you need to know in order to conduct or supervise the research, as well as simple, practical tools and tips for doing the research yourself. Finally, youll learn techniques for overcoming common barriers and get suggestions for further resources on the topic.
When: Friday February 26, 2010, 12 noon to 2:00 Eastern Time
Suggested audience: less than two years of occasional research experience.
To register, go to www.webinars.cullbridge.com.
Jay Kassirer
Cullbridge Marketing, and Tools of Change
Canada
www.cullbridge.com
