I was wondering if anybody had any case studies on successful marketing campaigns that helped to increase resident participation in curbside recycling programs.
Z Buege
Education Marketing Intern
United States
Successful Recycling Marketing Campaigns
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Another good resource is the Curbside Value Partnership, http://www.recyclecurbside.org/content/u/education_resources
Rick Meyers
City of Milwaukee
United States
Hello,
You may be interested in some of our case studies. We are the leading company in the UK (although we do work in other territories!) for the promotion of recycling, waste and environmentally responsible behaviour. Our main business is in helping local authorities and government agencies deliver successful campaigns. The case studies on our website include plenty of information on delivering a successful campaign. You can see them here:
http://www.getitsorted.org/clients/
Of course we are always open to business from across the sea so please feel free to contact us.
Best wishes,
Barney
www.getitsorted.org
Barney Wilczak
Mr.
Get it Sorted Ltd.
United Kingdom
...
You'll find many of these at www.toolsofchange.com. Search for recycling. You may also find of interest a recording of our case study webinar on clear garbage bags at http://webinars.cullbridge.com/course/view.php?id=32
Cheers, Jay
Jay Kassirer
Cullbridge Marketing, and Tools of Change
Canada
www.cullbridge.com