I am putting together a brochure about creating effective environmental behavior change campaigns, and am in need of high quality images I can use to demonstrate some common tools.
Specifically, it would be great to get images of prompts, public commitments stickers/decals, effective communication strategies, and incentives. If you have a paragraph case study associated with the image, you get brownie points! I work mainly in the area of energy conservation.
If anyone has some that could be used, I would really appreciate it if you could post them here or email them to me at [email protected].
Thanks!
Lisa Dugdale
Project Manager
Clean Energy Coalition
Ann Arbor, MI
Images to Demonstrate Behavior Change Tools
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Hi Lisa,
If you are looking for an offshore example, you can extract a blurb and the photo from the frontpage of the Calgary tour de nuit Society website. The picture shows Calgary's first on-street, closed-road mass ride aimed at highlighting the need for dedicated cycling infrastructure. One of our sponsors is the TransRockies mountain bike race, a multistage week-long race through the Canadian Rockies, so we were able to use one of its race start towers and our ride's start line looks pretty dramatic. The oil industry is capital-intensive and Calgary is the financial centre of the Canadian oil industry so no one should be surprised at the obvious capital intensive start to a small two hundred-person cbsm exercise.
Our small active and sustainable transportation organization, is throwing more marketing and organizational resources at promoting our 2010 ride -- somewhere in the 400% range. This year the objectives will be to support Calgary's first dedicated commuter cycling infrastructure project -- made possible by a road diet proposed for the two main one way avenues through the heart of the central business district during Environment Week.
The Society launched the 'tour de 'burbs' in the fall of last year, which is a non-spandex cyclists' tour of suburban city councillors offices at City Hall to educate them about the benefits of commuter cycling and its effectiveness in achieving the environmental objectives they have been initiating at the municipal level.
CtdnS is also attempting to obtain a less restrictive insurance instrument that will allow us to achieve our mission of 'more people cycling more often' by seamlessly allowing public participation in cycling events regardless of the size of the event. (Insurance is geared to sport and recreational groups that are membership-based or one-off events in which participants are insured through a single event policy which is cheap only if the participant numbers are high.)
Flexible insurance will allow us to introduce a spoke ride to collect participants in a suburb and bring them, cycling and smiling, into the main 'Ride the Road' tour downtown. This model is used very effectively in London, England's September Skyride.
Although Calgary lacks an alternative cycling community like those found in cities spread up and down the west coast of North America, we were surprised to learn that the 'Ride the Road' tour was the first of its kind in western Canada. (West of Montreal.)
Gary Beaton
Calgary tour de nuit Society
Canada
www.morepeoplecycling.ca
...
Check out the FLICK OFF campaign and their advertisements. You may have to get permission to reprint. However, their adds print "flick off" with effective eye catching font to make 'flick' appear as an offensive four letter word. See their website at http://www.flickoff.org/ for more information.
K. L.
Canada