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Jay Kassirer Ottawa February 8, 2010

Rebecca Spring, Senior Project Manager, Consumer Engagement & Market Transformation, Pollution Probe,
Dr. Keith Neuman, Group Vice President-Public Affairs, Environics, and
Jim Mintz, Director, Centre of Excellence for Public Sector Marketing

Of all the practical household actions North Americans could do in the year ahead, purchasing a fuel-efficient vehicle has one of the greatest potentials for reducing greenhouse gasses, even when factoring in the proportion of people likely to buy the cars in a given year. What are the key barriers and audience segments related to this purchase? This webinar will review recent consumer research findings and social marketing implications for promoting demand for these vehicles at the local and regional levels.

Thanks to funding from Natural Resources Canada, this webinar is free for the first 100 qualified Canadian connections. $50 for other registrants. 60 minutes. March 24, 2010 from 12:00 pm to 1:00 pm.

Jay Kassirer
Cullbridge Marketing, and Tools of Change