I have just published a new blog post on something I have been advocating for the last several years. That is, conducting CBSM barrier and benefit research as part of the initial stages of environmental program design.
You can read my blog and see what I am talking about at http://www.beyondattitude.com.
Cheers,
Ken
Ken Donnelly
Vice President, Atlantic Canada
Lura Consulting
Canada
www.beyondattitude.com
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