Lisa Coffa Melbourne May 4, 2010

I work for a Council in Melbourne, Australia who are endeavouring to work with local residents showing an interest in reducing their households greenhouse emissions by making small changes in their behaviour and lifestyle, without affecting their quality of life. Council will subsidise program valued at $1250 residents will only have to pay half.

We are at recruitment stage and are having trouble with uptake. So far we have sent letters and information to 500 households in a certain neighbourhood inviting them to participate in the program, a consultant has the done follow up phone calls to get people signed up. 100 households have been called and we only have 5 signed up. Any suggestion strategies would be greatly appreciated? Any strategies that have worked? Anything would be helpful.


Lisa Coffa
City of Yarra
Australia