Hello all,
I work for an NGO in Southwest Madagascar where we partner with local communities to sustainably manage their traditional fishery resources. One of our goals is to reduce the prevalence of destructive fishing practices (such as poison fishing, small mesh nets, etc...) by applying the principles of social marketing for affecting behavior change. The first step for me is to conduct a literature review to be followed by quantitative and qualitative formative research at the village level.
My literature review has, thus far, turned up essentially nothing on the application of social marketing in the field of natural resource management/conservation in the developing world. Can anyone point me in the direction of some publications or other organizations who have used Social Marketing in this way?
Thanks!
Brian Jones
Blue Ventures Conservation
United States
Social Marketing & Traditional Fisheries
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You might want to check out the website RarePlanet.org that profiles many of the social marketing projects that a conservation organization called Rare has supported. They have information about 40 campaigns on marine themes.
Let me know if it works.
Daniel Hayden
Director, Global Program Operations
Rare
United States
Thanks Daniel. I'm familiar with the RarePlanet website, and I'll check it out again. We actually currently have a Rare Pride Campaign in process at our other field site (Andavadoaka) in Madagascar. I was able to chat with Paul Butler for a few days while he was out on a project visit a couple of months ago. Wonderful guy.
Apart from Rare, are you aware of any other organizations incorporating social marketing in their conservation initiatives?
Thanks again for the tip.
Brian Jones
Community Research Coordinator
Blue Ventures Conservation
Madagascar
www.blueventures.org
Hi Brian, glad you met Paul and know RarePlanet. I was in Andavadoaka in March with Paul and met the team there. Some sites you might want to check out are PSI and McKenzie & Mohr have a site.
Best,
Daniel
Daniel Hayden
Director, Global Program Operations
Rare
United States
Brian
If you find anything please let me know! I have just posted a very similar concern!
dec
Declan Heanre
Project Leader
HELP Davao Network
Philippines