Those working in areas related to transportation and physical activity may be interested in a new on-line resource Changing Transportation Behaviours: A Social Marketing Planning Guide. The guides worksheets walk you through each step of the social marketing planning process, provide quick access to the key questions to ask, and link to associated recommendations for further details. It was recently developed by Francois Lagarde and myself for Transport Canada. Details: http://www.toolsofchange.com/en/topic-resources/detail/103
Jay Kassirer
Cullbridge Marketing, and Tools of Change
Canada
www.cullbridge.com
