avatar image for Jay Kassirer
Jay Kassirer Ottawa March 7, 2011

Many prizes have been won by employees at Fondaction and the other institutions at Carrefour financier solidaire, for adopting sustainable transportation habits. Carrefour, based in Montreal, has approximately 130 employees. Carbopoint is one of the hallmarks of its sustainable transportation plan, launched in October 2007. Employees who use alternatives to driving alone when commuting accumulate points. These points, based on greenhouse gas reductions, are redeemed each year for gift certificates for outdoor gear, fair trade products or charitable donations. To make it easier to make these choices, employees are also offered a 50% discount on public transit passes, reserved garage parking for carpoolers and free bike tune-ups. To date, Fondaction employees have avoided 79 tons of GHG emissions and their use of public transit has increased from 18% to 37% of all trips. This is a great model for businesses of all sizes.

Presented by Karin Savoie of Fondaction CSN and Jean Besnier of Voyagez Futé on Monday March 21, 2011 from 1:00 PM to 2:00 PM Eastern Time. Transport Canada is covering the cost for the first 100 connections to register and is also providing simultaneous translation from French to English.

English registration: http://www.surveymonkey.com/s/TCE
French registration: http://www.surveymonkey.com/s/TCF

Jay Kassirer
Cullbridge Marketing, and Tools of Change