Anastasia Sagalovitch New York Apr 8, 2011 9:10 am

Greetings,
I was wondering if anyone has done/or is aware of barriers to water conservation in urban areas? I am doing a project on this topic and am searching for past case studies or research papers.

I recently read McKenzie-Mohr's article on community based social marketing (Promoting Sustainable Behavior: An Introduction to Community-Based Social Marketing), where he makes reference to this website along with a framework for marketing in a way to elicits behavior change not just preference shifts. According to this framework, he advocates that first the barriers to a problem within the specific target group must be understood so that the marketing can be tailored to overcoming that barrier. If anyone has come across or knows of someone who has investigated water conservation in urban settings, please let me know. Similarly, if you know of a resource that you think might be useful, please feel free to let me know as well. Your time and attention to this request is greatly appreciated.

I thank you again.

Respectfully,

Anastasia Sagalovitch
Graduate Student in Environmental Policy

Anastasia Sagalovitch
United States