Tricia Davis Brisbane September 1, 2011

Does anyone know what conversion rate we should be aiming for from the receipt of a personalised household energy efficiency plan to logging onto a personalised interactive website that enables the houshold to track their progress and access information and tools to help them take action to reduce their energy consumption.

Once they do log in what would be a good practice target for return visits per year?

Tricia  Davis
Managing Director
SANDBOX
Australia