In this 90-minute webinar, you'll learn to apply two powerful CBSM tools of change that can be used at all stages of the change process: incentives (both financial and non-financial) and norm appeals. You'll review related theory and examples, apply the theory to your own program, and get suggestions for further resources on the topic.
When: Friday Feb. 10, 2012, 12 noon to 1:30 Eastern Time
Suggested audience: Three or less years of social marketing experience.
Cost: USD $70.00
To register, go to www.webinars.cullbridge.com
Jay Kassirer
Cullbridge Marketing, and Tools of Change
Canada
www.cullbridge.com
