Don't miss our last case study webinar for this season - on the application of Community-Based Social Marketing to encourage backyard composting in the Township of Langley, British Columbia. The entire project is presented, from original research to the findings of the pilot project and how the Township moved forward with a subsequent roll-out. The project was conducted in two very different neighbourhoods, one a mature area and one a brand new development. Issues of language, yard-size, use of in-sink disposal units, gardening and other challenges will be discussed.
The webinar also identifies best practices in promoting composting behavior in the backyard.
Presented by Ken Donnelly, LURA Consulting, on Wednesday March 21, 2012 from 12:00 to 1:00 Eastern Daylight Time. If you can't make it at that time but would have liked to participate, contact me for alternative arrangements.
Registration ($50): www.webinars.cullbridge.com.
Jay Kassirer
Cullbridge Marketing, and Tools of Change
Canada
www.cullbridge.com
