Hello social marketers! I'm looking for case studies and research about best practices in tenant engagement, specifically in the workplace. I have a good collection of social marketing resources, and now I'm looking for stories and literature that outlines how an energy conservation program could be developed in a multi-tenant large office setting. Any advice is appreciated, thanks in advance for your help.
Randi Kruse
Canada
Building Tenant Engagement
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Hi Randi, check out the Toronto Dominion Centre project lead by Perkins + Will and the recent ACEEE report - http://aceee.org/research-report/b121.
The Duke Energy, Envision Charlotte - Smart Energy Now program will have results through an MIT thesis set to be published in August by Elena Alshuler, who will soon be working for the U.S. Department of Energy.
Megan Ramey
Sustainability Coordinator
A Better City
United States
www.challengeforsustainability.org