Community-Based Social Marketing emphasizes a set of proven, synergistic tools for promoting change at various stages in the change process. In this 90-minute webinar, youll learn how to apply these tools to: create vivid, personalized, credible and empowering communication; obtain increasingly demanding commitments; provide effective feedback; and build motivation over time. Youll also see how these tools were used in selected programs and get suggestions for further resources on the topic.
When: Tuesday, Dec. 11, 2012
Suggested audience: Three or less years of social marketing experience.
Cost: US$ 70 per connection. There is no limit on how many participants can use the same connection.
Registration and Information: This is one webinar in a series of five social marketing instruction and review webinars that can be taken in any sequence. To register or learn more about our instructional webinars go to webinars.cullbridge.com/shop/social-marketing-cbsm-instruction.html
Comments from our confidential post-webinar evaluations include the following:
"Better than a typical conference session - more interactive, more really interested folks."
"The Highlights Series is a great way to learn. Whether or not a specific webinar is on your topic of work, you can still generalize the information. Makes social marketing concepts come alive."
"It gave me a chance to explore community change processes for a different set of behaviours than I usually get involved in."
"Valuable information and an easy-to-follow format."
"Informative and fun ..you can ask questions easily and get answers as fast."
"I plan to urge all my co-workers to participate in these webinars."
"You can learn at your own desk for a fraction of what you'd pay going to an out-of-town workshop or seminar."
Jay Kassirer
Cullbridge Marketing, and Tools of Change
Canada
www.cullbridge.com
