In this 90-minute webinar, you'll learn to apply two powerful tools of change that can be used at all stages of the change process: incentives (both financial and non-financial) and norm appeals. You'll review related theory and examples, apply the theory to your own program, and get suggestions for further resources on the topic.
Tip: Do you want your managers and colleagues to better understand and support your social marketing efforts? Invite them to participate in the webinars with you - there is no extra charge for additional people sharing your connection.
When: Friday Feb. 8, 2013, 12 noon to 1:30 Eastern Time
Cost: $70
Suggested audience: Three or less years of social marketing experience.
Details and registration: www.webinars.cullbridge.com
To get on our mailing list: http://visitor.r20.constantcontact.com/d.jsp?llr=nmzyc7n6&p=oi&m=1011333490061
Cheers, Jay
Jay Kassirer
Cullbridge Marketing, and Tools of Change
Canada
www.cullbridge.com
