With an average of 15% of the U.S. population moving each year, new residents represent a significant portion of urban dwellers. In response, Portland has refocused its Individualized Marketing efforts and incorporated an innovative and targeted communication strategy to help new residents develop environmentally-friendly and active transportation habits. As a result, the citys new residents took 10% fewer drive-alone trips and the proportion of their trips taken by green and active methods increased by 14%. This comprehensive approach includes a strong evaluation design and targeted social marketing strategies. SmartTrips Welcome was designated a Landmark (best practice) case study in 2012.
Presented by Linda Ginenthal and Andrew Pelsma of Portland's Bureau of Transportation, Wednesday March 27, 2013, 12 noon to 1:00 PM Eastern Time.
Registration is $50; free for the first 25 connecting locations that tell Tools of Change how they have used information from its past webinars or website.
Registration and Details: http://www.webinars.cullbridge.com/shop/social-marketing-cbsm-case-studies.html
Jay Kassirer
Cullbridge Marketing, and Tools of Change
Canada
www.cullbridge.com
