Do you want your managers and colleagues to better understand and support your social marketing efforts? Invite them to participate in our interactive "Introduction to Social Marketing" webinar, Friday January 18, 12 noon to 1:30 PM Eastern Time. They can join in from the comfort and convenience of their offices. Or host a group of them at your location - there is no charge for guests (all at one location, using the same computer and phone connection.) If this time is not convenient for your group, contact me about alternative arrangements.
The webinar draws on Doug's work on community-based social marketing, as well as other social marketing theory. The cost is US $70 for the hour and a half, which includes a web connection and a toll-free (from within North America) teleconference connection. It is also possible to participate from outside North America.
Your instructor, Jay Kassirer, has contributed to the development of the Green Communities' active transportation, home energy audit and well maintenance programs; BC Hydro's Power Smart program; Canada Mortgage and Housing Corporation's Healthy Housing and Sustainable Community Planning initiatives; and numerous other enduring social marketing programs. He has thirty years of professional marketing, communications and research experience involving environment, health, housing and sustainability. He wrote and publishes the widely acclaimed Tools of Change website (www.toolsofchange.com), based on a community-based social marketing (cbsm) workbook he co-authored with Doug McKenzie-Mohr almost twenty years ago. Jay is recognized internationally as a leader in developing and promoting cbsm / social marketing approaches.
This webinar is one of five social marketing instruction webinars offered by Tools of Change. They can be taken in any sequence. View descriptions of all five at http://webinars.cullbridge.com/shop/social-marketing-cbsm-instruction.html
Comments on our webinars from confidential post-webinar evaluations include the following:
. Great introductory course.. good examples... I would highly recommend it."
. "Very informative, with layered insight on several levels."
. "Valuable information and an easy-to-follow format."
. "Informative and fun ..you can ask questions easily and get answers as fast."
. "I appreciated the use of examples and participants own input to move the lessons along while building on the theory."
. "I plan to urge all my co-workers to participate in these webinars."
. "You can learn at your own desk for a fraction of what you'd pay going to an out-of-town workshop or seminar. "
For more information or to register, go to http://webinars.cullbridge.com/shop/social-marketing-cbsm-instruction.html
Jay Kassirer
Cullbridge Marketing, and Tools of Change
Canada
www.cullbridge.com
