Haliburton Communities in Action is a rare, well-documented model for promoting walking and cycling in a small or rural community. It illustrates how infrastructure and policy changes can be important elements of the social marketing mix, in this case to remove key barriers to walking and cycling. Find out what the Committee did and the results of its recent formal impact evaluation (preliminary impact results showed dramatic increases in walking and cycling.) Designated a Landmark case study in 2012.
Presented by Sue Shikaze and Kate Hall Haliburton Communities in Action, Wednesday April 10, 2013, 12 noon to 1:00 PM Eastern Time.
Registration is $50; free for the first 25 connecting locations that tell Tools of Change how they have used information from its past webinars or website.
Registration and Details: http://www.webinars.cullbridge.com/shop/social-marketing-cbsm-case-studies.html
Jay Kassirer
Cullbridge Marketing, and Tools of Change
Canada
www.cullbridge.com
