Behavioural Architecture: Effective Solutions for Social Problems Using Cognitive Neuroscience and Behavioural Economics (Sept. 10)
FinalMile Consulting has pioneered the practice of Behavior Architecture - the application of Cognitive Neuroscience and Behavioural Economics to understand and influence decision making and thus bridge the Awareness-Action gap across different human behaviors. The resulting interventions are based on a design philosophy (Designing for the Non-Conscious) that appreciates the dominant role and efficiency of non-conscious processes in decision making.
This 60-minute webinar will focus on the key principles involved, and how they have been used in influencing human behavior to effectively solve social problems like deaths due to trespassing of rail tracks, accidents at unmanned railway level crossings, lack of sanitation in a slum and non-adherence to Tuberculosis medication.
Presented on Tuesday, September 10, by Biju Dominic, FinalMile Consulting, India. Produced by the International Social Marketing Association (iSMA.)
Registration: http://www.i-socialmarketing.org/isma-webinar-series-2
Space is limited to 150 participants per presentation. iSMA members may register for free. Non-members may register for $50 per webinar; Note that a standard annual iSMA membership costs only $49.99; less for students and those from developing countries.
Jay Kassirer
Cullbridge Marketing, and Tools of Change
Canada
www.cullbridge.com
