Learn from some of the worlds leading social franchising players how they apply the principles of commercial franchising to promote social benefit rather than private profit. Social franchising is an option that social marketers should consider when the barriers to action are high and hard to overcome and a group of intermediaries (franchisees) can help overcome them for example by providing accessible birth control and other family planning options. This 90-minute webinar features panelist presentations followed by a Q&A session. It will be presented twice, with a slightly different speaker roster each time.
We'll be livecasting from the #ismaWBNR. Join the Twitter conversation, we encourage sharing!
Panelists
- Brendan Hayes (Marie Stopes International, Kenya): Case study of the Blue Star social franchising clinic model
- Suma Pathy and Devika Varghese (Abt Associates, India): Case study of DiMPA provider networks promoting the use of injectable contraceptives
- Mbogo Bunyi (Abt Associates, Kenya): Learnings from Africa, including the expansion of service offerings and development of metrics
- Julie Mcbride and Heng Kheng (PSI and PSK, Cambodia): What value does social franchising add to business owners who become franchisees? How has social franchising impacted their lives?
Next webinars in the series: Jan. 2014: Corporate Social Marketing, with Nancy Lee (USA)
Each webinar will be presented twice, because iSMA members work and live world-wide.
Audience: These webinars are primarily targeted at seasoned social marketers, but they are designed to also be of value to beginners and students.
Registration:
Space is limited. iSMA members get early registration privileges.
- iSMA members may register for free
- Non-members may register for $50 per webinar; Note that a standard annual iSMA membership costs only $49.99; less for students and those from developing countries.
Register at https://isma.memberclicks.net/isma-webinar-series
Jay Kassirer
Cullbridge Marketing, and Tools of Change
Canada
www.cullbridge.com
