Too busy to participate in our individual Highlights webinars? Looking for an overview of recent advances in home / building energy conservation and sustainable transportation / active living programming? This session presents highlights from selected Tools of Change Landmark case studies designated during the past two years. Designation as a Landmark (best practice) case study through our peer selection process recognizes behavior change programs and approaches considered to be among the most successful, innovative, replicable and adaptable in the world.
Do you promote repetitive or low-priority behaviors? Learn how BC Hydro and BIXI made energy conservation and short-distance cycling more convenient and attractive.
Would your target audience be particularly receptive to adopting your targeted behavior(s) when they move to another home? Hear why and how the City of Portland has encouraged new residents to change their travel behaviors.
Would your target audience be motivated by knowing how they compared to their neighbors (or other important reference groups)? Learn why and how OPower has enabled a wide range of utilities to cost-effectively provide their customers with individualized feedback and related communications.
Tip: Host a group! There is no additional charge when you invite others to participate in the webinar with you at your location, using the same computer and telephone connection.
When: Wednesday, Nov. 27, 2013, 2:00 to 3:00 pm Eastern Time
Registration: http://webinars.cullbridge.com/shop/social-marketing-cbsm-instruction.html
Jay Kassirer
Cullbridge Marketing, and Tools of Change
Canada
www.cullbridge.com
