In this 90-minute webinar, you'll learn when and how to apply two powerful tools of change that can be used at all stages of the change process: incentives (both financial and non-financial) and norm appeals. You'll hear related theory and case study examples, apply the theory to your own program, and get suggestions for further resources on the topic. Wednesday Dec. 11, 2013, 2:00 to 3:30 Eastern Time.
Tip: Host a group! There is no additional charge when you invite others to participate in the webinar with you at your location, using the same computer and telephone connection.
Details: http://webinars.cullbridge.com/shop/social-marketing-cbsm-instruction.html
Jay Kassirer
Cullbridge Marketing, and Tools of Change
Canada
www.cullbridge.com
