The 23d annual Social Marketing Conference, held in Clearwater Beach, Florida is specifically looking for proposals for oral presentations and posters on influencing water quality and water conservation behaviors. Doug McKenzie-Mohr, Jay Kassirer, Nancy Lee, Rowena Merritt, Phil Winters, Jim Mihelcic and others are organizing a special environmental track focused on water and transportation -related issues. The overall conference theme is Fostering Equity: Social Marketing's Role and Responsibility. We are, for example, looking for some sessions that directly address how transportation programs provide health, mobility and accessibility benefits to those who cant afford cars, and how water quality and efficiency programs help ensure equitable access to healthy, affordable water. However, oral presentations and posters are not required to follow the theme. Abstracts may describe social marketing programs, innovative research methods, and theoretical advances. Reviewers favor abstracts for completed projects that clearly illustrate key elements of the social marketing approach (such as the use of formative research, audience segmentation, behavior selection techniques, choice of intervention tools, piloting and impact evaluations.)
Abstract Submission Deadline February 14, 2014. Conference dates: June 20-21, 2014.
Details at: http://health.usf.edu/publichealth/csm/scc.htm
Jay Kassirer
Cullbridge Marketing, and Tools of Change
Canada
www.cullbridge.com
