For the sixth year, Tools of Change has convened a Landmark peer review panel to select transportation behavior change case studies considered to be among the most successful, innovative, replicable and adaptable in the world. This year, the panel selected two programs for designation: Stockholms Congestion Pricing and HSBC Clean Air Achievers.
Stockholms Congestion Pricing reduced traffic into and out of Stockholms city core by 20% and led to huge congestion reductions all over the city. Perhaps more surprisingly, initially hostile opinion turned, and a referendum led to permanent reintroduction of congestion charges. Between 2006 and 2013, HSBC Clean Air Achievers consistently decreased participants' greenhouse gas emissions by about one third and increased their use of active transportation by about one half. It is a comprehensive program with great follow-through.
Details: http://www.toolsofchange.com/en/topic-resources/transportation/
Jay Kassirer
Cullbridge Marketing, and Tools of Change
Canada
www.cullbridge.com
